minimize resistance, get the communication support you need.

We will deliver bad news as gracefully as possible, keeping your message clear. Delivering bad news is a fine art, and it takes forethought, preparation and practice to do it well. 

Usually the thing that you don't want to tell your listener because you're afraid to hurt his or her feelings is exactly what you need to say: the truth of the matter. 

Think about how you would feel if you were the one receiving the bad news. 

when an emergency occurs, the need to communicate is immediate

Here in CNW we believe that communication is critical component of how a good manager plans, operates, and makes decisions. Communication comes in many different ways. The message, the word choice, the channel, the details, etc… must be carefully selected to fit the right audience.